销售学习
名词
AOP and Forcasting
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Explain 1: Annual Operation Planning (AOP) A detailed projection of all estimated income and expenses based on forecasted sales revenue during one year to identify, communicate and monitor progress on key priorities for the year that advance the strategic plan
Forcecasting is a planning tool that helps management in its attempts to cope with the uncertainty of the future, relying mainly on data from the past and present and analysis of trends for more than one year.
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Explain 2*: AOP is the game plan for the coming12 months. Who is going to do what and when and performance measures. Forecasting is one of the inputs to AOP. It represents the expected demand for your products/services. AOP represents the supply plan of the expected demand.